I directed five show graphic packagings for Fox Sports for the coverage of the brand new SAF (Argentina Soccer Superleague): 90 minutos de fútbol, Tarde Redonda, Debate Final, Fox Gol and Juego Sagrado.

We built visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.

90 Minutos de Fútbol (Fox Sports)
"90 minutes of football" is a noon daily football/soccer TV show for Fox Sports about the SAF (Argentina Soccer Superleague).

Creative Direction, Art Direction, Concept Design: Martin Ferdkin
Logo Design: Santiago Lesende
Graphic Design and On screen Graphics: Nicolas Gloazzo, Santiago Lesende and Javier Jauregui
2D Animation: Horacio Herrero, Maximiliano Riedel and Martín Muerza
Production: Angeles Blasco

Produced by Superestudio & Lamole
Executive Creative Director SE: Ezequiel Rormoser 
Executive Producer SE: Marcos Torres
Account Manager SE: Sofia Teodoro

Fox Network Group Latin America
Juan Pablo Cionci, Creative Director

Tarde Redonda (Fox Sports)
"Rounded Afternoon" is a afternoon daily football/soccer TV show for Fox Sports about the SAF (Argentina Soccer Superleague).

Creative Direction, Art Direction, Concept Design: Martin Ferdkin and Mariano Barbieri
Logo Design: Nicolas Gloazzo
Graphic Design and On screen Graphics: Nicolas Gloazzo, Alen Lan, Pablo Schiavo and Pia Vivo
2D Animation (Open): Ivan Asnicar
2D Animation (Other pieces): Ivan Asnicar, Horacio Herrero, Martin Muerza and Ezequiel Odone
Production: Angeles Blasco

Produced by Superestudio & Lamole
Executive Creative Director SE: Ezequiel Rormoser 
Executive Producer SE: Marcos Torres
Account Manager SE: Sofia Teodoro

Fox Network Group Latin America
Juan Pablo Cionci, Creative Director



Debate Final (Fox Sports)
"Final Debate" is a football/soccer TV show for Fox Sports on monday nigth about the SAF (Argentina Soccer Superleague), hosted by Martin Liberman.

Creative Direction, Art Direction, Concept Design: Martin Ferdkin
Logo Design: Flor Piovesanel
Graphic Design: Flor Piovesanel, Mariano Pagella, Alejandra Lan, Pablo Schiavo and Martin Ferdkin 
On screen Graphics: Mariano Pagella
2D Animation (Open): Alex Gostanian
2D Animation (Other): Pablo Agromayor, Martin Muerza and Ezequiel Odone
Production: Angeles Blasco
Produced by Superestudio & Lamole
Executive Creative Director SE: Ezequiel Rormoser 
Executive Producer SE: Marcos Torres
Account Manager SE: Sofia Teodoro

Fox Network Group Latin America
Juan Pablo Cionci, Creative Director


Fox Gol (Fox Sports)
Fox Gol s a football/soccer TV show for Fox Sports on monday nigth about the SAF (Argentina Soccer Superleague), hosted by Martin Liberman.

Creative Direction, Art Direction, Concept Design: Martin Ferdkin
Logo Design: Alejandra Lan
Graphic Design: Alejandra Lan, Nicolás Gloazzo and Pablo Schiavo 
On screen Graphics: Mariano Pagella
2D Animation (Open): Juan Pablo Sciaccaluga 
2D Animation (Other): Juan Pablo Sciaccaluga, Martin Muerza and Ezequiel Odone
Production: Angeles Blasco

Produced by Superestudio & Lamole
Executive Creative Director SE: Ezequiel Rormoser 
Executive Producer SE: Marcos Torres
Account Manager SE: Sofia Teodoro

Fox Network Group Latin America
Juan Pablo Cionci, Creative Director
Back to Top